Tim Cook is stepping down as CEO of Apple. Here's a look at his 15-year legacy, from new products and services to China expansion. | TechCrunch

Tim Cook is stepping down as CEO of Apple after 15 years, during which he oversaw significant expansion in new product categories, services revenue, and market penetration in China. The transition introduces leadership risk and potential strategic uncertainty, affecting investor sentiment around Apple’s future direction, particularly in high-growth international markets and supply chain management. Apple stock (AAPL) and related supply chain equities, especially those tied to manufacturing in China, may face volatility as markets assess continuity in operational strategy and U.S.-China tech decoupling risks. Investors will closely watch the upcoming Q3 earnings call for commentary on the successor’s vision and any shifts in capital allocation or geographic revenue exposure.

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