WSJ reports Amazon in talks for ‘The Apprentice’ reboot, with Donald Trump Jr. as a hosting option

Amazon is reportedly in discussions to reboot "The Apprentice," potentially featuring Donald Trump Jr. as the host. This news could influence market sentiment through shifts in risk appetite, as the association with the Trump brand may attract both interest and controversy. The most exposed assets include Amazon (AMZN), which could see fluctuations in stock price based on public reception and advertising revenue potential, and any related media or entertainment stocks. Traders will be particularly attentive to Amazon's upcoming earnings report, which may provide insights into how such ventures impact its overall business strategy and financial performance.

HIGH-impact news is typically a market-moving event with multi-pip or multi-percent intraday reactions. Examples include central bank rate decisions, major CPI/NFP releases, geopolitical shocks, mega-cap earnings beats/misses, and regulatory announcements. Traders typically position-reduce or hedge ahead of scheduled HIGH-impact events, and follow the wire in real time to react to unscheduled ones (war headlines, central-bank emergency statements, surprise corporate actions). The Trading News Terminal squawk box reads every HIGH-impact headline aloud the moment it hits the wire — so active traders don't have to stare at the feed.

Active traders typically follow a three-step workflow when a market-moving headline hits the wire: (1) read the headline on the terminal or hear it on the squawk box; (2) assess whether the news is already priced in (by checking intraday price action in the seconds before) or whether it's genuinely new information; (3) act — either entering a breakout position, fading an overreaction, or tightening stops on existing trades. Trading News Terminal's Pro plan delivers wire-grade headlines within seconds of the source, with automatic audio squawk on every HIGH-impact event, so the read-assess-act cycle never waits on a refresh button.