Trump says he was 'only kidding' about naming Dana White his new press secretary

Former President Donald Trump said he was "only kidding" after suggesting that UFC chief executive Dana White would serve as his new White House press secretary. The remark does not reflect any announced appointment, personnel change, or corporate action, so no direct earnings, governance, or regulatory channel is implicated. The most plausible market transmission is sentiment-driven: headlines linking Trump to a prominent private-sector figure can move trading in politically sensitive or celebrity-linked tickers, while the broader effect is limited to attention rather than fundamentals. Exposure is concentrated in securities tied to Trump's public profile and to Endeavor Group Holdings, UFC's parent company, where White serves as chief executive, though no price-relevant change has been reported. Traders should watch for any formal confirmation or denial from the White House or Endeavor and for any shift in media coverage of Endeavor's UFC media-rights business.

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