Trump says he was just kidding about making UFC’s Dana White his press secretary - AP News

Former President Donald Trump said he was joking when he suggested that UFC CEO Dana White could serve as his press secretary, according to the Associated Press. The headline itself reports a retraction of a remark rather than any policy, appointment, or corporate action, so there is no direct transmission to earnings, deal flow, or sovereign pricing. The most plausible channel is headline-driven sentiment affecting entertainment and media equities, particularly Endeavor Group Holdings, which owns UFC and has been trading on governance and valuation debates rather than political appointments. Traders in that name should note that the story contains no new financial information, so any price reaction would likely be transient and tied to broader retail or social-media attention. The next verifiable catalyst is Endeavor's scheduled quarterly earnings report, where management commentary on UFC media-rights revenue and sponsorship renewals would carry far more weight than political remarks.

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